This October, The Peninsula New York is pink with pride once again in honor of Breast Cancer Awareness Month, through its “The Art of Pink” charitable program. In celebration, the hotel presents PINK LOTUS, a large-scale light installation sculpture by noted interdisciplinary Peruvian artist, Grimanesa Amorós. The installation is currently on view from October 1 to November 15 and has been exclusively curated for The Peninsula New York by Circa 1881.
In keeping with the initiative’s “pink” theme, Amorós has used LED lights to create a pink lotus flower that highlights The Peninsula New York’s landmark Beaux-Arts façade. By placing the installation on the main façade, Amorós is supporting Breast Cancer Awareness Month by drawing attention to both the Roman Goddesses, who represent the power of women worldwide and to the lotus flower’s symbolic associations with creation, enlightenment and rebirth. PINK LOTUS creates a dialogue with the existing architecture and the history of the site, with a dramatic 11-minute light sequence that provides the public with a unique visual experience created by the LED lighting.
Limited edition PINK LOTUS tote bags have also been exclusively designed by Amorós and can be purchased at The Peninsula New York for $40, with all proceeds benefiting SHARE. On October 27, 2015, Amorós will give an art talk on PINK LOTUS from 6:00 pm to 7:00 pm at The Peninsula New York, open to the public.
Additionally, the hotel continues to support Peninsula in Pink with a collection of initiatives including Gotham Lounge’s
Pink Afternoon Tea and a bespoke cocktail, known as the Pink Lotus, now available at all dining outlets throughout the month of October. Guests can also take advantage of a number of specialty pink packages at The Peninsula Spa
, including a Touch of Pink manicure, pink body scrubs, massages, facials and more. An exclusive pink ribbon pin designed for Breast Cancer Awareness Month will also be worn by all hotel staff and is available for sale in the hotel.
All proceeds benefit SHARE
, a nationwide community that offers support, information and the benefit of experience to women diagnosed with breast and ovarian cancers.